Percent Market Share For Airport Calculator

Percent Market Share Formula:

\[ M_{i/s} = \frac{EI_i}{M_{i/j} \times M_{s/us} \times M_{US} \times E_{US}} \]

Domestic Passenger Enplanement (EI_i):

passengers

Domestic Passenger Enplanement in Location 'i' (M_i/j):

passengers

Percent Market Share for Region (M_s/us):

Percent Market Share of State (M_US):

Total Scheduled Domestic Passenger (E_US):

passengers

Percent Market Share for Airport 'i':

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1. What is the Percent Market Share For Airport?

The Percent Market Share for Airport 'i' calculates the percentage of total scheduled domestic passenger enplanements that a particular airport captures within its region and state market context.

2. How Does the Calculator Work?

The calculator uses the market share formula:

\[ M_{i/s} = \frac{EI_i}{M_{i/j} \times M_{s/us} \times M_{US} \times E_{US}} \]

Where:

\( EI_i \) — Domestic Passenger Enplanement at airport 'i'
\( M_{i/j} \) — Domestic Passenger Enplanement in Location 'i'
\( M_{s/us} \) — Percent Market Share for Region (%)
\( M_{US} \) — Percent Market Share of State (%)
\( E_{US} \) — Total Scheduled Domestic Passenger enplanements

Explanation: This formula calculates the market share percentage by considering the airport's enplanements relative to regional and state market distributions and total domestic passenger volume.

3. Importance of Market Share Calculation

Details: Calculating market share helps airports understand their competitive position, assess growth opportunities, and make strategic decisions about route development and infrastructure investments.

4. Using the Calculator

Tips: Enter all values as positive numbers. Market share percentages should be entered as whole numbers (e.g., 30 for 30%). All values must be greater than zero for accurate calculation.

5. Frequently Asked Questions (FAQ)

Q1: What is Domestic Passenger Enplanement?
A: Domestic Passenger Enplanement is defined as a passenger boarding a plane at a particular airport, including originating passengers and connecting passengers.

Q2: How is Percent Market Share for Region determined?
A: Percent Market Share for Region represents the percentage of total state market sales or passenger volume generated by a particular region.

Q3: What does Percent Market Share of State measure?
A: Percent Market Share of State measures the percentage of total industry sales or passenger volume generated by a particular state within the national market.

Q4: Why is Total Scheduled Domestic Passenger important?
A: This represents the total boarding of aircraft by revenue passengers nationwide, serving as the denominator for market share calculations.

Q5: How can airports use this market share information?
A: Airports can use this data for competitive analysis, route planning, negotiating with airlines, and justifying infrastructure investments.